A few days ago, I posted an article calling attention to the possibility that the iPad, with its unique new scale and interface capabilities, has the potential to resurrect large-format advertising design skills that have fallen to the wayside in recent years.
In my continued studies, I found this great survey of over 500 developers published by Appcelerator.
Everyone involved in digital, social, and creative should read it, but for me the key findings are:
1) The iPad is for real.
2) For our clients the iPad represents an exciting new way to engage audiences, extend and deepen the relationship beyond the typical advertising cycle.
3) For creatives, a new world of possibilities is opening up. We have a responsibility to experiment early with the iPad and to avoid just "creating stuff" for it. We have to make sound recommendations to our clients as to where and how this exciting new device fits in the brand's objectives.
Scott
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